Chapter 1: Social Netrworking Campaign

This is my Social networking Poster & Moodboard, i am doing both pros and cons of social networking.so the dark and the bright side


Pros and Cons of "SOCIAL NETWORKING"

Pro & Con Arguments: "Are social networking sites good for our society?"
PRO Social Networking Sites Social networking sites allow people to create new relationships and reconnect with friends and family. Increased communication, even online, strengthens relationships. Social networking sites allow for creative expression in a new medium. They provide free messaging, blogging, photo storage, games, event invitations, and many other services to anyone with access to a computer and the Internet. Social networking sites bring people with common interests together, offer exposure to new ideas from around the world, and lower inhibitions to overcome social anxiety. People who have a difficulty communicating in person are more comfortable interacting via the Internet. 60 million Americans received help with major life issues (changing jobs, finding a new place to live, buying a car, and caring for someone with an illness) from people in their social networks in 2006. These people said social networking sites helped them connect with friends and experts who assisted in their decisions. 59% of students with access to the Internet report that they use social networking sites to discuss educational topics including career and college planning, and 50% use the sites to talk about school assignments. Some parents and teachers say that using these sites helps students improve their reading, writing, and conflict resolution skills, learn to express themselves more clearly, and meet new and different kinds of students from around the world. [2] Social media helps low-income kids become more familiar with computers and related technology. One study showed that nearly three quarters of children from poor households have profiles on MySpace or Facebook. By using these websites, they have learned how to edit and upload photos and videos, and have become experienced in using html code to personalize their profile pages. Studies have shown that being part of a social network has a positive impact, including increased quality of life and a reduction in the risk of health problems. They help improve stroke recovery, memory retention, and overall well-being. Internet users have larger social networks than non-users, and using social networking sites to maintain those relationships facilitates more face-to-face interaction. Internet users are augmenting their offline social networks, not replacing them. Social media can be a powerful tool for social change and an alternative to more traditional methods of communication. During the protests of the Iranian election in June 2009, protestors used Twitter to circumvent government control over phones and the media. Twitter was so important that the US State Department asked Twitter to delay a network upgrade that would have taken the website offline at a busy time of day in Iran. Twitter complied and rescheduled the downtime to 1:30 am Tehran time. The ability to remain anonymous helped protect people who were spreading information in real time. To make social networking sites safer for children, the sites have minimum age requirements and default settings based on the user's age to protect children. MySpace, for example, requires users to be at least 14 years old, and the profiles of all users under the age of 16 are automatically set to "private" so they cannot be found during a general search. Social media sites are expanding from general interest to more specific uses that benefit society. For example, sites have been created for medical purposes such as dealing with life altering diseases, alcoholism, drug addiction, weight loss, and autism. Social networking sites with a specific focus help introduce people to others who are dealing with similar issues and provide information, contacts, peer support, and encouragement.			CON Social Networking Sites Social networking sites entice people to spend more time online and less time interacting face-to-face. The sites offer many time wasting activities that supplant more productive activities. Teens spend an average of nine hours per week on social networking sites Teens growing up with these sites may not be aware that the information they post is public and that photos and text can be retrieved even after deletion. Consequences from over-sharing personal information include vulnerability to sexual or financial predators and lost job opportunities from employers finding embarrassing photos or comments. Social networking sites have no way to verify that people are who they claim to be, leaving people vulnerable to solicitations from online predators who are able to mask their true identities. In Feb. 2009, MySpace identified 90,000 registered sex offenders with profiles on the site, while Facebook declined to reveal how many were present on its site. Even if the sites agree to remove sex offenders, they cannot identify all of them or stop them from creating new accounts. Social networking sites make cyberbullying, a type of bullying that occurs online, easier and more public than bullying through other online activities such as email and instant messaging. A 2009 study found that 17.3% of middle school students have been victims of cyberbullying. Victims often experience a drop in grades, decreased self-esteem, and other symptoms of depression. The US Marine Corps banned the use of all social media sites on its networks because the sites are "a proven haven for malicious actors and content and are particularly high risk due to information exposure, user generated content and targeting by adversaries." [9] The entire Department of Defense is considering a ban on social networking sites because of concerns over security threats and potential computer viruses. The use of social networking sites can cause personality and brain disorders in children, such as the inability to have real conversations, limited attention spans, a need for instant gratification, Attention-Deficit Hyperactivity Disorder (ADHD), and self-centered personalities. The fast pace of the sites may rewire the brain with repeated exposure because parts of the brain used for traditional, offline activities become underused. The hours per day of face-to-face socializing have declined as the use of social media has increased. People who use these sites frequently are prone to social isolation. Parents spend less time with their children and couples spend less time together even when they live in the same house, because they are using the Internet instead of interacting with each other. A 2007 study found that workers using Facebook in the office were costing Australian businesses up to $4.5 billion (US) per year. A Feb. 2009 report stated that social networking sites were costing UK businesses an estimated $12.5 billion (US) annually. Numbers for lost revenue from lower worker productivity when employees use social networking sites in the US are not available, but one study found that two-thirds of US workers with Facebook accounts access that site during work hours. A false sense of security may leave social networking site users vulnerable to security attacks such as hacking, leaking sensitive information, and sending viruses. People trust messages sent through social networking sites and consider them more legitimate than emails. However, social networks do not scan messages for viruses or phishing scams, while most email accounts do scan the messages for spam and viruses through antivirus software. The public nature of online profiles creates security risks about which most users are unaware. Cybercriminals can gather information to be used for identity theft from social networking profiles, such as birthdays, pet names, mothers' maiden names, names of children, and other details often used in passwords and security questions. Offline crime may result from posting personal information, like home robberies committed after a person announces vacation plans and alerts criminals when the home will be left unattended. Social networking sites were created to make money, not to improve peoples' lives. These websites use networks of online friends to accumulate data about people for the purpose of selling advertising. The sites place cookies on the users' computers, gather information, and track interests to show personalized ads. These advertising practices may constitute an invasion of privacy.

Are social networking sites good for our society?

The popularity of social networking sites such as Facebook, MySpace, Twitter, LinkedIn, and Classmates.com more than quadrupled from 2005 to 2009. These sites allow users to develop profiles of their backgrounds and interests, communicate with friends and strangers, and share thoughts, photos, Internet links, music, and more. Many users say the sites are good for our society, but others contend that the dangers of social media outweigh the benefits.

Proponents of social networking sites argue that these online communities promote increased communication with friends and family, familiarize people with valuable computer skills, and allow contact with people from around the world.

Opponents argue that social networking sites expose children to predators, increase vulnerability to computer viruses, lower worker productivity, and promote narcissism and short attention spans.

SixDegrees.com, which existed from 1997 to 2001, is considered to be the first social networking site because it was the first website that allowed users to create personal profiles and link to friends. Friendster, created in 2002, popularized social networking in the US before MySpace (2003), Facebook (2004), and Twitter (2006) took over as the most widely used social networking sites.

Facebook reports approximately 90 million users in the US and 300 million active users worldwide (as of Sep. 15, 2009), MySpace reports more than 32 million US users and 130 million worldwide (as of Aug. 4, 2009), and Twitter has an estimated 54 million users worldwide (as of Oct. 13, 2009). 35% of adults and 65% of teens in America who use the Internet have profiles on social networking sites

Social networking and blogging sites accounted for 17% (about one in every six minutes) of all time spent on the Internet (180 KB) in Aug. 2009, nearly three times as much as in 2008. The amount of time Americans spent on social networking sites increased 83% from 2008 to 2009. Users in the US spend an average of five hours and 46 minutes per month on Facebook. Russians spend more time on social networking sites than people in any other country, an average of 6.6 hours per month compared to the worldwide average of 3.7 hours per month.

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Map of the world showing the most popular social networking site in each country. Source: "The World Map of Social Networks," Valleywag.com, June 28, 2008

US advertisers spent an estimated $1.4 billion to place ads on social networking sites in 2008 and advertising expenditures are predicted to rise to $2.6 billion by 2012, indicating the rising influence of these sites in modern society. As the sites become more popular, the user base is expanding from teenagers and young adults to include more people over the age of 50. Although Facebook began in 2004 as a site for college students, by Mar. 2009 one-third of its users worldwide were in the 35-49 age group, and one-quarter were older than 50

Twitter page of Jack Dorsey, Creator, Co-founder, and Chairman of Twitter. Source: www.twitter.com/jack (accessed Oct. 9, 2009)

Social networking sites play a role in shaping the political landscape in an era called "Web 2.0," defined as a second generation of the Internet characterized by the more dynamic way in which people interact online compared to when the Internet first gained popularity. Presidential candidates in the 2008 election engaged potential voters with YouTube, Facebook, MySpace, Twitter, and other social media. More than a quarter of US voters younger than age 30 (including 37% of those aged 18-24) said they obtained information about the political campaigns from social networking sites. On Nov. 3, 2008, the day before the US presidential election, Democratic presidential candidate Barack Obama had 2,379,102 Facebook supporters while Republican candidate John McCain had 620,359. Obama had 833,161 MySpace friends and McCain had 217,811. Obama had 384% more Facebook supporters and 383% more MySpace friends than McCain.

In May 2009, the White House announced that it was joining Twitter, Facebook, and MySpace to meet President Barack Obama's call one week earlier "to reform our government so that it is more efficient, more transparent, and more creative." The Office of New Media was established with the goal of promoting communication, transparency, and participation online. When it was discovered in Sep. 2009 that the White House had begun collecting and storing information about people who post videos and comments on social networking sites, some people were worried about the invasion of privacy. The White House, however, stated that it was merely complying with the Presidential Records Act, which requires the preservation of all presidential records.

Cartoon about Twitter, a site that allows users to post 140 character messages answering the question "What are you doing?" Source: Oliver Widder, Geek & Poke blog, Apr. 26, 2008

The growth of social networking sites is outpacing the development of rules, laws, and unofficial etiquette regarding their use. For example, Congressman Peter Hoekstra (R-MI) sent messages via Twitter announcing his whereabouts as he traveled through war zones during a Feb. 2009 trip to Iraq, giving rise to security concerns about the use of social media to post real-time locations. [19] Businesses worldwide struggle with the decision of whether to allow access to social networking sites in the office for fear of lost revenue from decreased worker productivity and security breaches. The fraudulent act of attempting to acquire personal information for identity theft, called phishing, increased 240% on social networking sites from 2008 to 2009. Two-thirds of businesses fear that social networking sites endanger corporate security, and one in four users of social networking sites unwittingly exposes himself to crime by revealing personal details.

Illinois passed a law in Aug. 2009 banning registered sex offenders from using social networking sites with the goal of protecting children from online predators. However, a report from the Internet Safety Technical Task Force presented to the US State Attorneys General found that children are less vulnerable to online sexual predators than commonly thought and adults lying about their ages to initiate relationships with minors are a rare occurrence. 43% of online sexual solicitors were identified as being adolescents (under 18), 30% were adults between the ages of 18 and 21, and 9% were adults over the age of 21. The majority of predatory encounters solicited online occur via chat rooms and instant messaging, not on social networking sites.

As social networking sites become more integrated in our modern culture, some people think that the benefits outweigh any downsides, while others believe the dangers are more pressing than any upsides.